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Ginger Campbell

President & Lead Consultant

Good leaders elevate the people around them. Our growth is a direct testament to the tireless effort put in by our founder Ginger Campbell who strives to first understand the needs of our clients and how the analytic resources we provide can help reduce healthcare costs. As a nationally-recognized pharmacy consultant, Ginger Campbell has more than 28 years of experience in the pharmacy benefits industry. She has a vast level of expertise in PBM audits and recovery and has helped many large plans to identify and recover overpayments, returning lost dollars back to the plan. She is the creator of our advanced pharmacy analytic tool, nFORM, which makes auditing and evaluating PBMs more simple and cost-effective.

Ginger has created an analytics-centric culture to better integrate medical and pharmacy data, helping clients make informed decisions about their health benefits plan.

As President and Lead Consultant, Ginger’s role is to assure that we exceed each client’s expectations, and that our growth is tied directly to the satisfaction of each client. Her experience in working with both large and small clients, unions, coalitions, PBMs, third-party Administrators, carriers, and technology companies helps our firm in several ways. It starts with her guidance in on the ongoing improvements made to the nFORM (to be renamed) platform. This platform aids in defining the problem areas and exploring potential solutions. As clients attest, her approach is a breath of fresh air in an industry full of “me too” approaches that often don’t fully focus on the core root cause.

Built on a working relationship with clients, Ginger’s approach uses client data to manage plan costs, measure performance, predict future costs and implement wellness and care management strategies to identify opportunities for benefits redesign.

Prior to founding Cobalt, Ginger served as a pharmacy benefits consultant for BancorpSouth Insurance Services. She also previously worked as sales director for Express Scripts during which she sold and managed a book of business consisting of well over 3 million lives.